FOR IMMEDIATE RELEASE

Contact: 
Diane Steeves, Partner
Diane Steeves & Associates
diane.steeves@ltcfp.net
503-297-7677

Long-Term Care Industry Leader, with Offices in Portland, Broadens Focus from Long-Term Care Insurance to Long-Term Care Solutions, Responding to Changing Consumer and Business Needs

Portland, OR October 29, 2013 – Wondering if you should get long-term care insurance? Or if you can qualify? Or afford it? Stop worrying, advises Diane Steeves & Associates, one of America’s largest and most experienced long-term care insurance agencies. Today the company announces a bold shift from its traditional focus on LTC insurance to a broad, balanced focus on multiple ways to pay for care.

“People can relax,” says Diane Steeves, Portland-based agent with Diane Steeves & Associates. “Now, when they come to us, whoever they are or whatever their situation, help is at hand, whether it’s an LTC policy or something else.” The multiple options include:

• Long-term care insurance,
• Annuities,
• Life insurance policies with LTC riders,
• Reverse mortgages,
• Critical illness insurance, and
• Other solutions in the works.

The broader market thrust will be led in this area by Steeves, working with Mark Goldberg, the company’s new National Sales Manager, who joined Diane Steeves & Associates earlier this month. He will work closely with Steeves and the company's management.

“I am thrilled to join Mark in driving this effort,” says Steeves. “He’s been in the business since 1991, advised every major carrier, and led sales for an LTC industry pioneer, ACSIA, for eight years.”

One of the company's secrets of success, shared by Steeves and Goldberg, is dedication to Americans' long-term care needs, not a particular type of financial protection. “LTC insurance may or may not be the right thing for a particular individual," says Steeves. "We're here to serve as knowledgeable, caring advisers for everyone, no matter what their situation.”

Information is available from Steeves at diane.steeves@ltcfp.net, http://dianesteeves.ltcfp.com or 503-297-7677.

Diane Steeves is a leading long-term care solutions agent in OR, serving consumers as well as organizations. “We’re glad to help individuals or employers learn the type of protection that's best for their situation,” Steeves says.

In California the company is known as LTC Partners & Insurance Services; in other states, as LTC Financial Partners. The corporate website: http://www.ltcfp.com.

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